Managing News & Articles

The site has two kinds of editorial content, edited separately in wp-admin:

• News — timely announcements and updates. Archive at /news/.
• Articles — evergreen, educational content. These are WordPress's built-in Posts, relabeled Articles in the admin.

They're different things under the hood (News is a custom post type; Articles are the built-in Posts). See Custom Post Types.

News

Find it under News in wp-admin (the megaphone icon).

1. Add New.
2. Title and body — the standard editor.
3. Featured image — shown on the news card and at the top of the post. See Imagery for sizing.
4. Category — assign one or more from the News Category taxonomy to group related posts.
5. Publish. It appears in the /news/ listing and on its own page.

Use News for announcements, recognition and events — anything tied to a moment. For evergreen health content, use Articles.

Articles

Find them under Articles in wp-admin (WordPress's built-in Posts, relabeled). The editor is the standard post editor, plus taxonomies in the sidebar that connect each article to the rest of the site:

1. Add New.
2. Title, body and featured image as usual.
3. Classify it:
   • Services — the service(s) it relates to (Obstetrics, Gynecology, etc.).
   • Life Stages — relevant life stage(s) (pregnancy, menopause, etc.).
   • Locations — a location, where relevant.
   • Providers — attribute the article to the provider(s) who wrote it or are featured in it.
4. Publish.

Why the taxonomies matter

Services and Life Stages build the topic clusters the SEO strategy relies on: an article ties to its service hub and the related life stages, so readers and search engines see how the content connects.

The Providers taxonomy attributes an article to a provider, relating articles and providers across the site. Attribution also supports E-E-A-T — naming the clinician behind health content is a real trust signal for medical topics.

For both

• Write a focused title and Yoast meta description. See SEO and Writing for the Web.
• Add real alt text to the featured image and any inline images. See Accessibility.
• One H1 (the title); use H2 and H3 in the body.